The band was formed in 1980 by Mike McGuire (vocals) and Steve Rolls (Guitar) after disbanding 1st generation punk band The Now. They recruited Pete Jostins (Bass), Shaun Foreman (Guitar & Keyboards) and Colin Meech (Drums), with various others contributing in their early days. They were initially influenced by bands such as A Certain Ratio and Shriekback.
Nobody understood Sudden Sway during their active period in the 1980’s, and it’s easy to see why. Heavily conceptual, always obscure, their career was marked by what seemed to be bizarrely self-defeating marketing initiatives that appeared to explode in their faces. What wasn’t apparent then, but is obvious now, is that Sudden Sway possessed an unusual prescience. During the dawn of neoliberalism, they had already seen through it, and into the incoherence that it masked.
Sudden Sway liked to portray themselves as a corporation. This was nothing new for a post-punk band of course. Public Image Limited and the British Electric Foundation adopted corporate veneers as a means of intimidatory self-aggrandisation; to project a kind of world-conquering invulnerability (however ironically).
"Space Mate" was a double album housed in a large, flimsy box that was purported to be a board game. The packaging, which seemed to be deliberately designed to inconvenience both WEA’s distributors and the record shops that sold it, came with a bewildering array of inserts, instructions, wall charts and stickers. I’ve no doubt that there are still warehouses in the south east of England that are full of them.
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